| 一种基于信誉的电子商务信任模型 |
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| 引用本文： | 马斌.一种基于信誉的电子商务信任模型[J].河南大学学报(自然科学版),2009,39(5). |
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| 作者姓名： | 马斌 |
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| 作者单位： | 河南大学,财务处,河南,开封,475001 |
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| 摘 要： | 信任问题是电子商务安全的关键和瓶颈问题,信任的研究包括信任的概念、特征、信任源、信任标准等.本文在分析现有信任模型的基础上,提出了一种新的电子商务信任模型.与传统电子商务不同之处在于增加了惩罚机制,对恶意用户进行防御和监控,有效解决电子商务信任中的联合欺骗问题,从信任主观度量、信任客观度量、信任度计算几个方面进行了详细的阐述,并分析了电子商务存在的联合欺骗问题,并给出了防御措施与手段.
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| 关 键 词： | 电子商务 信任 联合欺骗防御 |
A Novel E-Business Trust Model Based on Reputation |
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| MA Bin.A Novel E-Business Trust Model Based on Reputation[J].Journal of Henan University(Natural Science),2009,39(5). |
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| Authors: | MA Bin |
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| Institution: | Financial Division;Henan University;Henan Kaifeng 475001;China |
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| Abstract: | A key problem in the E-Business is trust,the content of trust includes the conception,characteritica,trust source and trust standard.Based on tradional trust model,this article provided a novel E-Business trust model.To different tradional models,this article added punishment to trust for solution to co-deception.Further more,this article decribed the trust metric,trust computing and so on,and gave a defence measure to co-deception. |
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| Keywords: | E-Business trust co-deception defence |
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