| 基于钻石模型的广西地理标志产品竞争力研究——以田阳香芒为例 |
| |
| 引用本文： | 曾瑞平,严志强,汪德荣. 基于钻石模型的广西地理标志产品竞争力研究——以田阳香芒为例[J]. 广西师范学院学报(自然科学版), 2011, 28(4): 68-72,84 |
| |
| 作者姓名： | 曾瑞平 严志强 汪德荣 |
| |
| 作者单位： | 广西师范学院,广西南宁,530001 |
| |
| 基金项目： | 广西哲学社会科学“十二五”规划2011年度课题(批准号11BJL004) |
| |
| 摘 要： | 运用迈克尔.波特的＂钻石模型＂,分别从生产要素、需求条件、相关与支持性产业、企业战略结构、政府和机会六个方面对作为地理标志产品的田阳香芒的竞争力进行了分析,提出应采取因地制宜发展、构筑品牌文化、坚持技术创新、发挥政府作用等对策,提升广西地理标志产品的竞争力。
|
| 关 键 词： | 地理标志产品 钻石模型 田阳香芒 广西 |
Research of the Geographical Indication Product Competitiveness in Guangxi Based on Diamond Model |
| |
| ZENG Rui-ping,YAN Zhi-qiang,WANG De-rong. Research of the Geographical Indication Product Competitiveness in Guangxi Based on Diamond Model[J]. Journal of Guangxi Teachers Education University:Natural Science Edition, 2011, 28(4): 68-72,84 |
| |
| Authors: | ZENG Rui-ping YAN Zhi-qiang WANG De-rong |
| |
| Affiliation: | (Economic Management of Guangxi Teachers Education University,Nanning 530001,China) |
| |
| Abstract: | The competitiveness of Tianyang mango as a geographical indication products was analyzed applying Michael Potter’s "diamond model" in six aspects respectively from production element,demand condition,related and supporting industries,strategic structure of enterprise,government and opportunity.Measures were proposed to adjust to local conditions,to build a brand culture,adhere to technical innovation and to play government roles so as to improve the competitiveness of Guangxi geographical indication products. |
| |
| Keywords: | geographical indication products diamond model Tianyang mango Guangxi |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
|
