| 顾客网上讨价还价最优出价问题 |
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| 引用本文： | 周振红,黄深泽.顾客网上讨价还价最优出价问题[J].系统管理学报,2008,17(6). |
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| 作者姓名： | 周振红 黄深泽 |
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| 作者单位： | 1. 西南交通大学经济管理学院,成都610031;湖北经济学院,武汉430205
2. 湖北经济学院,武汉,430205 |
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| 摘 要： | 通过研究顾客网上讨价还价时出价的原因,建立了顾客网上讨价还价的最优出价模型,用此模型分析销售商目标市场中顾客因重复购买获得的信息与讨价还价成本对顾客最优出价的影响.
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| 关 键 词： | 网上讨价还价 网上购物 成本 差别价格 |
Study on the Consumer's Optimal Offers in Online Haggling Setting |
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| ZHOU Zhen-hong,HUANG Shen-ze.Study on the Consumer''s Optimal Offers in Online Haggling Setting[J].Systems Engineering Theory·Methodology·Applications,2008,17(6). |
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| Authors: | ZHOU Zhen-hong HUANG Shen-ze |
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| Institution: | 1;2;1.College of Economics & Business Administration;Southwest Jiaotong University;Chengdu 610031;China;2.Hubei University of Economics;Wuhan 430205;China |
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| Abstract: | Haggling over prices was the common mode of business in China and western countries,but laterly it had been replaced by the fixed price gradually.However,by the emergence of Internet and its extensive usage for electronic commerce,the online haggling begins to diffuse.In this article,through studying why the consumers offer in online haggling,we establish a consumers' optimal offers in online haggling,with which we analyze the information such as the consumers getting from purchasing repeatedly and online h... |
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| Keywords: | online haggling online shopping cost price discrimination |
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