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新余市旅游产品开发的问题与对策
引用本文:谢维光,骆高远,祝招玲,彭建亚. 新余市旅游产品开发的问题与对策[J]. 新余高专学报, 2008, 13(6): 3-5
作者姓名:谢维光  骆高远  祝招玲  彭建亚
作者单位:1. 佳木斯大学外语学院,黑龙江,佳木斯,15400;浙江师范大学,旅游与资源管理学院,浙江,金华,321004
2. 浙江师范大学,旅游与资源管理学院,浙江,金华,321004
3. 佳木斯大学外语学院,黑龙江,佳木斯,154007
4. 新余市旅游局,江西,新余,338000
基金项目:新余市旅游局委托项目 
摘    要:以新余市目前开发的旅游产品为基础,探讨在新余市旅游产品开发中存在的问题,并通过对现有问题的研究,提出了深度挖掘新余市的文化内涵、调整旅游产品结构、打造旅游产品品牌、不断推出旅游新产品等对策,以期解决新余市旅游产品开发中存在的问题,进而推动新余旅游持续、快速、健康地发展。

关 键 词:新余市  旅游产品  开发  问题与对策

Problems in the development of tourism products of Xinyu City and their countermeasures
XIE Wei-guang,LUO Gao-yuan,ZHU Zhao-ling,PENG Jian-ya. Problems in the development of tourism products of Xinyu City and their countermeasures[J]. Journal of XinYu College, 2008, 13(6): 3-5
Authors:XIE Wei-guang  LUO Gao-yuan  ZHU Zhao-ling  PENG Jian-ya
Affiliation:XIE Wei-guang1,2,LUO Gao-yuan2,ZHU Zhao-ling1,PENG Jian-ya3 (1.Jiamusi University,Jiamusi 154007 China,2.Zhejiang Normal University,Jinhua 321004 China,3.Xinyu Tourism Bureau,Xinyu 339000 China)
Abstract:Based on the tourism products developed by Xinyu City at present,this paper explores the problems in the development of tourism products of Xinyu City and puts forward some countermeasures to solve them so as to promote the sustainable,quick and healthy development of tourism of Xinyu City.The countermeasures include extracting the cultural connotation of Xinyu City,adjusting tourism product structure,creating tourism product brand and constantly putting out new products.
Keywords:Xinyu City  tourism products  development  problems and countermeasures  
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