| 基于校企“五个融合”的高职营销专业建设探析 |
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| 引用本文： | 徐汉文. 基于校企“五个融合”的高职营销专业建设探析[J]. 高等职业教育, 2009, 18(5): 42-44,47 |
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| 作者姓名： | 徐汉文 |
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| 作者单位： | 无锡商业职业技术学院,江苏无锡214121 |
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| 基金项目： | 该文为2005年江苏省高等教育改革重中之重--9课题《高职院校特色专业建设研究--电子商务省特色专业建设研究和实践》的阶段性研究成果 |
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| 摘 要： | 市场营销是众多高职院校举办的专业,但由于一些主客观条件的限制,该专业一直以注重＂普适性＂而忽视了＂针对性＂,毕业生的素质与能力难以适应行业、企业的需求。高等职业教育中的市场营销专业建设要突破这个困境,＂立足行业,依托企业,坚持素能本位,走校企深度融合的办学之路＂是一种有效选择。
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| 关 键 词： | 高职 市场营销 专业建设 校企融合 |
Exploratory Analysis on the Building of Marketing Major in Higher Vocational Colleges Based on the "Five Interaction" Between Schools and Enterprises |
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| Affiliation: | YU Han-wen (Wuxi Institute Commerce, Wuxi 214121, China) |
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| Abstract: | Marketing is one of the popular majors in many higher vocational colleges. However, restricted by some subjective and objective conditions, graduates majoring in marketing can hardly adapt to the developing requirements from industries and companies, for the major just focused on popularity but not pertinence. To break through this predicament in the building of marketing major in higher vocational colleges, it is one of the best choices for schools to connect enterprises to educate talents together. |
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| Keywords: | higher vocational colleges marketing major building interaction between schools and enterprises |
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