目的地广州的老年旅游市场开发探讨

广州是一个对老年旅游者具有极大吸引力的旅游城市.通过分析广州开发老年旅游市场的条件,提出了广州进一步营造老年旅游环境,开拓老年旅游市场的设想：采取适度超前的原则,国内、国外两个客源市场并重开发的方针;重视我国乡村与中、西部城镇的老年客源市场,促进本省本市老年人加入广州之游;同时,充分利用广州市的旅游资源优势开发老年旅游专项产品,优化资源整合,使老年旅游成为广州旅游业新的亮点和增长点.

STUDY ON THE DEVELOPING OF THE SENIOR TOURISM TAKING GUANGZHOU AS A TOURING DESTINATION

Guangzhou is a touring city which has particular attraction for aged tourists. Based on detailed analyses about the conditions of developing the touring market for aged -people in Guangzhou, some suggestions about constructing environment and developing the industry of aged - tourism are presented which include how to, adopt the policy of paying e-qual attention to develop the objective source from inland and foreign contries; to focus on the aged objective source market from the rural area, the middle and west China, to accelerate the native aged - people to join in Guangzhou tourism. At the same time, make full use of the predominance of Guangzhou' s tourism source to develop the special product for aged people, to optimize the integration of source, to make aged - tourism serving as a new and bright point for tourism growth of Guangzhou .