互联网时代下企业危机公关应对机制探讨

互联网的兴起，改变了媒介与受众之间的传播关系，同时也改变了整个传播的话语环境。人们开始注意到，很多新闻事件，都是从网上开始被人炒的很热了，传统媒体才开始介入，而传统媒体的介入，又引起了新一轮的讨论。如此循环，议程设置的掌握者，不再是传统媒体的专利。这种现状也带来了危机公关的新的种类，我们必须把握互联网时代的危机公关的特征，这样才能帮助我们及时的预防危机的爆发，有利于塑造企业良好的社会形象，以达到树立品牌形象的目的。

A Discussion on the Coping Mechanism of Enterprise Crisis Public Relations in Internet Age

The development of Internet changes the communication relationship between media and audience, as well as communication environment.People began to realize that after being more explored on Internet,some news just draw traditional media' s attention.Just because of those traditional media' s reports,a new bigger dis- cussion is to start.This cycle makes traditional media no longer the agenda-setter.Meanwhile,it also brings some new types of crisis public relationship.Therefore,we must know the characteristi...