苗族传统节庆体育与旅游产业融合个案研究

对湖南吉首苗族传统节庆体育开发进行了分析总结，认为文化创意是吉首苗族传统节庆体育与旅游产业融合发展的主要方式，且初见成效，有一定的品牌效应；准确把握发展机遇，定位品牌差异性，以生态圈的合力创新民族体育文化旅游，是吉首苗族传统节庆体育与旅游产业融合发展的经验.然而，文化旅游开发与文化传承矛盾、旅游开发中文化主体的弱化、旅游企业与有管部门的自利性等问题值得重视.

Case Study on the Coordination between Miao's Traditional Festival Sports and Tourism Industry

Through the analysis of the development of Miao's traditional festival sports, it is proposed that cultural creativity is the main way for the coordinated development of traditional festival sports and tourism industry, which has already reached preliminary achievements and has become the new engine for Jishou's economic development. Seizing development opportunities, identifying the brand differences, and innovating the ethnic sports culture and tourism through ecological measures are the way for the coordinated development of Miao's traditional ethnic festival sports and tourism industry. The contradiction between ethnic sports culture development and culture inheritance, the weakening of cultural identity, the self-interest of the government and the enterprise, and so on, are problems which deserve our great attention.