互联网产品众筹行为与筹资绩效关联分析

为研究互联网产品众筹行为与绩效之间的关系,利用Selenium获取2016年1月至2018年8月时间范围内成功结束的4597个京东众筹项目,建立贝叶斯分位数回归模型对投资人、筹资人行为与筹资绩效关联性进行分析。研究发现,不同项目的筹资绩效极差较大。投资人行为方面,支持次数、用户关注数与众筹绩效存在正向关联,通过互联网和社会性网络扩散特性,那些绩效较高的项目越易于形成大众跟投效应。筹资人行为方面,较高的筹资目标设定通常不利于众筹绩效的提高,产品智能化、科技设计类定位、东中部地区等与筹资绩效均存在正向关联。

Correlation Analysis of Internet Product Crowdfunding Behavior and Performance

In order to study the correlation of internet product crowdfunding behavior and performance, selenium was used to obtain 4,597 projects which successfully completed in the period from January 2016 to August 2018 on JD COM platform. Bayesian quantile regression model was established to analyze the correlation between crowdfunding behavior and funding performance. The results show that the funding performance of different projects has a large range. In terms of investor behavior, the number of support and the number of users" attention are positively correlated with crowdfunding performance. Through the diffusion effect of the Internet, those projects with higher performance are more likely to form the mass follow-up effect. In terms of fund-raiser behavior, higher funding target setting is usually not conducive to the success of crowdfunding. Intelligent products, positioning of science and technology design, Eastern and central regions are positively related to crowd-funding performance.