基于中国自主品牌现状的企业创新研究

当今的国际市场已经跨越产品竞争阶段,进入品牌竞争时代。面对全球化国际市场,是否拥有中国自己的世界名牌是提高我国国际竞争力的关键。首先分析了中国自主品牌的现状,并探讨了品牌价值的本质,认为企业创新是保持或提升品牌价值的关键。最后,鉴于中国自主品牌创新的乏力,对中国自主品牌的企业创新提出了一些建议。

Research on the enterprise innovation of current situation on the Chinese private brands

Nowadays,the international markets have gone beyond the stage of products competition and entered into the stage of brands competition.Facing the globalized international markets,the key to improve the international competition of our country is whether we have our own international brands.In the article,the authors first analyze the current situation of Chinese private brands,discuss the essence of brands value and believe that enterprise innovation is essential to maintaining and improving brand value.Finally,as regard to the lack of innovation of Chinese private brands,the authors puts forward some suggestion on the enterprise innovation of Chinese private brands.