| 基于项目的服务营销与管理课程合作式教学实践及探讨 |
| |
| 引用本文： | 徐祺娟,谢子远. 基于项目的服务营销与管理课程合作式教学实践及探讨[J]. 浙江万里学院学报, 2010, 23(6): 104-108 |
| |
| 作者姓名： | 徐祺娟 谢子远 |
| |
| 作者单位： | 浙江万里学院商学院,浙江宁波315100 |
| |
| 基金项目： | 浙江万里学院市场营销教学改革实验区精品课程项目 |
| |
| 摘 要： | 文章从服务营销与管理课程合作式教学的实践出发,探索了合作式教学的相关形式、内容及操作流程。通过教学调查分析表明,合作式教学对提高服务营销与管理课程的教学效果具有显著作用。
|
| 关 键 词： | 服务营销与管理 合作式教学 实践 教学评价 |
Practice and Thoughts on Collaborative Teaching Mode of the Course Services Marking & Management Based on Projects |
| |
| XU Qi-juan,XIE Zi-yuan. Practice and Thoughts on Collaborative Teaching Mode of the Course Services Marking & Management Based on Projects[J]. Journal of Zhejiang Wanli University, 2010, 23(6): 104-108 |
| |
| Authors: | XU Qi-juan XIE Zi-yuan |
| |
| Affiliation: | (Zhejiang Wanli University,Ningbo Zhejiang 315100) |
| |
| Abstract: | The paper analyzes the forms,contents and operation of collaborative teaching mode in the course ＂Services Marking Management＂.Through questionnaire investigation,we have got a result that the collaborative teaching mode has a super improving to the teaching quality of Services Marking Management. |
| |
| Keywords: | Services Marking ＆ Management collaborative teaching practice teaching appraisal |
| 本文献已被 维普 万方数据 等数据库收录！ |
|
