| 企业形象的模糊综合评判 |
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| 引用本文： | 侯汉平. 企业形象的模糊综合评判[J]. 陕西理工学院学报(自然科学版), 1994, 0(1) |
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| 作者姓名： | 侯汉平 |
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| 作者单位： | 陕西工学院管理系 |
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| 摘 要： | 本文探讨了企业形象一企业的无形资产进行检测与评估的问题。评判模型是运用模糊（Ｆｕｚｚｙ）决策理论和方法建立。研究和实用结果表明：（１）该模型能够对企业形象定量定位，明确企业公关状态，为企业进一步树立良好形象，制定公关经营策略提供依据；（２）模型简洁、实用，可操作。
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| 关 键 词： | 企业形象；模糊矩阵；综合评判 |
A Fuzzy Comprehensive Judgement of Business Images |
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| Hou Hanping. A Fuzzy Comprehensive Judgement of Business Images[J]. Journal of Shananxi University of Technology(Natural Science Edition), 1994, 0(1) |
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| Authors: | Hou Hanping |
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| Abstract: | In this paper, how to test and evaluate the business images was discussed. Judgement model was built by means of fuzzy theory and methods. The results of study and practical application presented:1. This model could quantify and locate business images. The businesspublic relation state was also defined and the basis for the business to setup a good image, work out the public relations and management tacticswas provided.2. Models were concise, practical and could be operated. |
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| Keywords: | Business images: Comprehensive judgement: Fuzzy matrix |
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