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| 商业银行客户流失预测模型研究 | |
| 引用本文： | 蒙肖莲,蔡淑琴,杜宽旗,寇建亭.商业银行客户流失预测模型研究[J].系统工程,2004,22(12):67-71. |
| 作者姓名： | 蒙肖莲 蔡淑琴 杜宽旗 寇建亭 |
| 作者单位： | 1. 华中科技大学,管理学院,湖北,武汉,430074;南京理工大学,经管学院,江苏,南京,210094 2. 华中科技大学,管理学院,湖北,武汉,430074 3. 南京理工大学,经管学院,江苏,南京,210094 4. 南京华夏银行,江苏,南京,210000 |
| 基金项目： | 国家自然科学基金资助项目(70271030) |
| 摘 要： | 以某商业银行的客户流失为研究样本，使用数据挖掘及统计技术分析和识别影响商业银行客户流失的因素，并建立客户流失预测模型。实证研究结果表明所使用的扰动预测技术获得了满意的预测效果． |
| 关 键 词： | 数据挖掘 客户流失模型 Logistic回归 交叉表分析 |
| 文章编号： | 1001-4098(2004)12-0067-05 |
A Study on a Predictive Model of Customer defection in a Commercial Bank |
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| MENG Xiao-lian.A Study on a Predictive Model of Customer defection in a Commercial Bank[J].Systems Engineering,2004,22(12):67-71. | |
| Authors: | MENG Xiao-lian |
| Institution: | MENG Xiao-lian~ |
| Abstract: | This article examines a commercial bank's customer defection. Applying statistic and data mining technology (including) cross-tabulation and logistic regression, we examine customer database to identify the attributes that affect (customer) attrition and develop a model of (customer) defection in the bank. The empirical evaluation results suggest that the proposed churn prediction technique exhibits satisfactory predictive effectiveness. |
| Keywords: | Data Mining Customer Defection Model Logistic Regression Cross-tabulation |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |