| 基于位置的移动营销系统设计——以中国小商品城为例 |
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| 引用本文： | 黄辰伟.基于位置的移动营销系统设计——以中国小商品城为例[J].科学技术与工程,2009,9(3). |
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| 作者姓名： | 黄辰伟 |
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| 作者单位： | 上海交通大学管理学院,上海,201114 |
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| 摘 要： | 移动商务在市场预期与实际表现之间存在差距;作为移动营销主要手段的短信广告使用泛滥、效果负面.针对中国小商品城的实际需求,运用基于位置的服务理念,从应用场景、功能模块及商务模式这三个层面设计了一套移动顾客导购系统.
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| 关 键 词： | 移动商务 移动营销 基于位置的服务 |
Design of Location-based Mobile Marketing System for China Commodity City |
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| HUANG Chen-wei.Design of Location-based Mobile Marketing System for China Commodity City[J].Science Technology and Engineering,2009,9(3). |
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| Authors: | HUANG Chen-wei |
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| Institution: | School of management;Shanghai Jiao Tong University;Shanghai 201114;P.R.China |
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| Abstract: | Mobile commerce fails to meet the market expectation in several aspects. As the major means of Mobile Marketing, advertising SMS is misused and get only negative effect.A mobile customer shopping guide system is designs to meet the demand of China Commodity City, using location-based conception. The design is explained in a detailed way with usage scenario, functional module and business model. |
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| Keywords: | mobile commerce mobile marketing location-based service |
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