| 图书馆品牌服务模式构建研究 |
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| 引用本文： | 陈克敏. 图书馆品牌服务模式构建研究[J]. 科技情报开发与经济, 2009, 19(16): 80-82 |
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| 作者姓名： | 陈克敏 |
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| 作者单位： | 陕西交通职业技术学院图书馆,陕西西安,710018 |
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| 摘 要： | 简述了品牌服务的内涵,从打造服务品牌、提供创新服务、开展特色服务、提供满意服务4个方面阐述了图书馆构建品牌服务的具体措施,并指出了品牌服务工作中应注意的问题.
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| 关 键 词： | 图书馆 品牌服务 创新服务 |
Research on the Model Building of Library's Brand Service |
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| CHEN Ke-min. Research on the Model Building of Library's Brand Service[J]. Sci-Tech Information Development & Economy, 2009, 19(16): 80-82 |
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| Authors: | CHEN Ke-min |
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| Abstract: | This paper briefly expounds the connotations of the brand service, discusses some concrete measures for building the brand service of the library from four aspects of creating the service brand, providing the innovative service, developing the characteristic service, and providing the satisfactory service, and puts forward some problems needing attention in the brand service. |
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| Keywords: | library brand service innovative service |
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