前摄研究在分裂式创新管理中的应用

首先介绍“前摄研究”概念,并给出了概念提出的背景;进而探讨了分裂式创新的定义,描述了企业的分裂式创新产品新产品导入期的“前摄研究”;还进一步提出了表现企业被动响应—前摄研究全貌的连续体结构图;最后重点探讨“前摄研究”执行中研究对象的确定问题。如果能够以创新采纳者为目标,前摄研究的成本将会更加合理。

The Application of Proactive Research in Disruptive Innovation Management

The study begins with the introduction to the "proactive marketing research",then,present the setting of the concept.In succession,the article discusses the definition of "disruptive innovation";then describes the"proactive marketing research of disruptive innovation"in the introduction stage of disruptive innovation.The paper still put forward a structure continuum which represents the panorama of a firm's proactiveness-reactiveness continuum.Finally,the paper focus on the targeting of the research objects.If.