浅论旅游标示设计的地域文化性

旅游标示作为旅游景区形象展示的重要组成部分,在帮助游客旅游活动顺利开展方面扮演着独特的角色,而地域文化性作为旅游标示中的重要因素,对旅游标示的设计影响深远。从地域文化性的角度出发,对旅游标示设计中的地域文化性元素进行了分析与讨论,提出了标示设计的三元性,并对未来旅游景区标示设计的研究进行了展望。

Discussion on the Regional and Cultural Features of the Design of Tourist Signs

The tourist sign, being as an important component of tourist attraction＇s image presentation, plays a unique role in helping visitors to carry out their travel activities smoothly, and the regional and cultural features, being as an important factor of tourist sign, have profound influence on tourist sign design. Starting from the angle of regional and cultural features, this paper analyzes and discusses some factors of regional and cultural features in the design of tourist sign, puts forward the triolistic nature of the sign design, and forecasts the future study on the sign design of tourist attraction.