基于游客感知的青檀寺景区旅游发展路径探索

随着人们生活水平的不断提高,旅游业消费持续增长,激烈的旅游地竞争使得景区开始关注游客的行为与感知.选取青檀寺景区作为案例地,研究游客对景区感知体验的满意程度,并于2012年4月两次对青檀寺景区的旅游者进行问卷调查,内容涉及旅游者的特征、旅游者对景区的体验感知等多个方面,通过对调研结果的分析,探索景区旅游发展的新路径.

A Developmental Path of Scenic Tourists Based on Tourism Perception in Qing Tan Temple

Tourism consumption growth with people living standard rising ceaselessly and the scenic spot begin to pay close attention to the tourists＇behavior and perception in the fierce competition of tourist destination. This paper studies the tourists＇ perception experience satisfaction by chosen Qing tan Temple as the case. The author does the questionnaire survey twice about the visitors to Qing tan Temple in April 2012 ; the contents of the questionnaires are about tourists＇characteristics, experiential perception of tourists and so on. By analyzing the survey results, I try to explore a new path for the development of tourism in Qing tan Temple.