| 绛州古城旅游形象调查分析 |
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| 引用本文： | 毛彦斌.绛州古城旅游形象调查分析[J].山西师范大学学报,2012(1):112-115. |
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| 作者姓名： | 毛彦斌 |
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| 作者单位： | 山西师范大学城市与环境科学学院 |
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| 基金项目： | 山西师范大学哲学社会科学基金项目(YS09016) |
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| 摘 要： | 绛州古城旅游发展与其历史文化地位、遗产资源品味存在着错位,为此,对绛州古城旅游形象进行了调查分析.首先,对古城空间环境及旅游吸引物进行实地调查,就古城本底旅游形象进行分析.接着,通过旅游问卷调查,就旅游者对古城旅游感知形象进行分析.最后,就古城旅游形象的定位、塑造、宣传等方面进行了措施安排.
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| 关 键 词： | 绛州古城 旅游形象 调查分析 |
Tourism Image Survey and Analysis about Jiangzhou Ancient City |
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| MAO Yan-bin.Tourism Image Survey and Analysis about Jiangzhou Ancient City[J].Journal of Shanxi Teachers University,2012(1):112-115. |
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| Authors: | MAO Yan-bin |
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| Institution: | MAO Yan-bin(School of Urban and Environment Sciences,Shanxi Normal University,Linfen 041004,Shanxi,china) |
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| Abstract: | As a noted ancient historic and cultural city,the present situation of Jiangzhou tourism development does not match with its own value.In this paper,first,attractions and resources of Ancient Jiangzhou City is analyzed throughout destination investigation.Second,based on market investigation,perceptive image of tourist about ancient city is studied.At last,opinions and suggestions about orientation and communication of ancient city tourism image are offered. |
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| Keywords: | Jiangzhou ancient city image of tourism survey and analysis |
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