| 论数字时代广告表现的变革 |
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| 引用本文： | 沈海晖. 论数字时代广告表现的变革[J]. 江西科技师范学院学报, 2004, 0(5): 63-64 |
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| 作者姓名： | 沈海晖 |
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| 作者单位： | 江西科技师范学院,江西南昌市,300013 |
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| 摘 要： | 面对市场的发展，时代的进步，广告的表现发生了变化，它反映出人们目前的生活态度，这些新的广告表现形式正在影响着人们的生活，本文就数字时代出现的广告表现进行归纳，探讨其中的规律。
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| 关 键 词： | 数字时代 道德性 生活化 品牌格调 |
| 文章编号： | 1007-3558(2004)05-0063-02 |
| 修稿时间： | 2003-12-20 |
On the Reform of Advertisement Expression in Digital Age |
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| Shen Haihui. On the Reform of Advertisement Expression in Digital Age[J]. Journal of Jiangxi Science & Technology Normal University, 2004, 0(5): 63-64 |
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| Authors: | Shen Haihui |
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| Abstract: | With the development of the market and progress of the times, the expression of advertisement has being changed. It reflects the attitude of the people towards life, while the expressing forms of the advertisement are effecting people's life. The paper summarizes the expressing forms of advertisement in the digital age and discussed their laws. |
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| Keywords: | digital age morality trademark style |
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