| 论新媒体舆论的生命周期理论模型 |
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| 引用本文： | 匡文波.论新媒体舆论的生命周期理论模型[J].杭州师范学院学报(社会科学版),2014(2):112-117. |
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| 作者姓名： | 匡文波 |
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| 作者单位： | 中国人民大学新闻学院,北京100872 |
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| 基金项目： | 国家社会科学基金项目“新媒体在‘茉莉花革命’中的作用机理研究”（11BXW037）的研究成果。 |
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| 摘 要： | 理论模型是新媒体研究得以深入的重要基础。新媒体舆论生命周期理论模型的提出，是基于任何一个热点话题引发的新媒体舆论都经历了从有到无的过程，其演变发展符合舆论酝酿期、爆发期、消解期这样的周期规律。综合舆论形成的相关理论和新媒体舆论事件的实际发展情况，我们采用纵向分析法将新媒体舆论的形成、演变过程分为四个阶段：（一）议题出现期；（二）新媒体舆论存活期；（三）新媒体舆论归纳整合期；（四）新媒体舆论消散期。据此建立“新媒体舆论的议题出现、存活、整合、消散模型”。
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| 关 键 词： | 新媒体舆论 网络舆论 生命周期 模型 |
On the Life-cycle Approach Model of Public Opinion of New Media |
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| KUANG Wen-bo.On the Life-cycle Approach Model of Public Opinion of New Media[J].Journal of Hangzhou Teachers College(Humanities and Social Sciences),2014(2):112-117. |
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| Authors: | KUANG Wen-bo |
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| Institution: | KUANG Wen-bo ( School of Journalism and Communication, Renmin University, Beijing 100872, China) |
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| Abstract: | The theoretical model plays an important role in the process of new media study.According to the life-cycle approach model, any public opinion on new media, triggering from a hot topic, is bound to undergo a process from emergence to disap-pearance, which inevitably follows the periodic law of opinion：the gestation period, the outbreak period and elimination period. By means of longitudinal analysis, the evolution process can be divided into four phases：1） the emergence of the topic;2） the existence of public opinion of new media;3） the integration of public opinion of new media, and 4） the disappearance of public opinion of new media.Thus, a new life-cycle approach model of public opinion is to be established. |
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| Keywords: | Public opinion of new media public opinion on internet life-cycle model |
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