| 甬籍院士品牌整合传播策略初探 |
| |
| 引用本文： | 隗静秋,徐光华,董强.甬籍院士品牌整合传播策略初探[J].浙江万里学院学报,2014(2):77-83. |
| |
| 作者姓名： | 隗静秋 徐光华 董强 |
| |
| 作者单位： | [1]浙江万里学院,浙江宁波315100 [2]宁波市院士服务和咨询中心,浙江宁波315040 [3]中共国家税务总局党校,江苏扬州225007 |
| |
| 基金项目： | 2013年宁波市科学技术协会重点软课题项目. |
| |
| 摘 要： | 甬籍院士品牌传播是一项极其复杂的系统工程，树立甬籍院士品牌，打造院士名人效应，提升宁波城市站位，增强宁波综合竞争实力，是甬籍院士品牌传播的核心所在。明确传播主体，研究传播对象，精心组织传播内容，积极拓展传播途径，如抓好媒体宣传，组织活动宣传，善用事件宣传，构建社区宣传模式，用好网络宣传，依托场馆宣传，多地协同宣传，是甬籍院士品牌传播的取得良好效果的重要策略。
|
| 关 键 词： | 甬籍院士 品牌传播 科研成果 社会活动 |
Research on Brand Integrated Communication of Ningbo-born Academicians |
| |
| KUI Jing-qiu,XU Guang-hua,DONG Qiang.Research on Brand Integrated Communication of Ningbo-born Academicians[J].Journal of Zhejiang Wanli University,2014(2):77-83. |
| |
| Authors: | KUI Jing-qiu XU Guang-hua DONG Qiang |
| |
| Institution: | 1. Zhejiang Wanli University,Ningbo Zhejiang 315100 ;2. Service and Consulting Center for Academicians, Ningbo Zhejiang 315040; 3. The State Administration of Taxation Party School of CPC, Yangzhou Jiangsu 225007) |
| |
| Abstract: | Brand communication of Ningbo-born academicians is extremely complex system engineering. Establishing a brand of Ningbo-born academicians, creating academician celebrity, rising the place of Ningbo in city ranking and enhancing the comprehensive competitiveness of Ningbo are the core parts of brand communication of Ningbo-born academicians. This paper put forward some strategies to achieve a good result in the brand communication of Ningbo -born academicians , such as defining the communication subject, making study of the target audience, carefully organizing the content and actively expanding the channels of communication. |
| |
| Keywords: | Ningbo-born academicians brand communication achievements in scientific research social activity |
| 本文献已被 维普 等数据库收录！ |
