| 中国政治性广告中的时代精神 |
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| 引用本文： | 叶青.中国政治性广告中的时代精神[J].孝感学院学报,2007(Z1). |
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| 作者姓名： | 叶青 |
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| 作者单位： | 孝感学院美术系 湖北孝感432000 |
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| 摘 要： | 广告分为政治性广告、经济性(即商业性)广告、社会文化性广告三大类,中国政治性广告中深刻体现了每个时代的时代精神。政治性广告是时代的旗帜,具有政治引导性与教化功能。政治运作系统应该把握时代精神,自觉地、积极地利用政治性广告,向社会公众灌输正确的政治价值观念,从而促进先进的社会政治文化的形成。
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| 关 键 词： | 政治性广告 时代 政治导向性 |
On the Times' Sprit of Chinese Political Advertising |
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| Ye Qing.On the Times' Sprit of Chinese Political Advertising[J].JOURNAL OF XIAOGAN UNIVERSITY,2007(Z1). |
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| Authors: | Ye Qing |
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| Abstract: | Advertisement is composed of political advertisement,commercial advertisement,social and cultural advertisement.The Chinese political advertisements profoundly reflects the spirit of the times.Political advertisement is a banner of the times,and it has the fuction of guiding and educating people.Our political system should uphold the spirit of the times,to consciously and actively use political advertisement, to educate the public and correct their political values,so that we can promote advanced political culture. |
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| Keywords: | political advertising the times a political guide |
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