| 宁夏旅游资源潜力分析及开发研究 |
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| 引用本文： | 杨学燕,戴瑜靖. 宁夏旅游资源潜力分析及开发研究[J]. 宁夏大学学报(自然科学版), 2005, 26(3): 278-282 |
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| 作者姓名： | 杨学燕 戴瑜靖 |
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| 作者单位： | 宁夏大学,人文学院,宁夏,银川,750021;宁夏回族自治区旅游局,宁夏,银川,750004 |
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| 基金项目： | 宁夏大学科研基金资助项目（04RW31） |
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| 摘 要： | 在分析宁夏旅游资源开发原则的基础上，对旅游资源开发的适宜性进行了评价，确定了宁夏今后最具优势和开发潜力的旅游产品是观光旅游产品和特种旅游产品，最具潜力的旅游景区（点）是沙坡头、沙湖、西夏王陵、贺兰山岩画、高庙、火石寨及镇北堡华夏西部影视城等，还确立了宁夏今后的旅游产品品牌形象，并在功能和空间结构上对宁夏旅游产品进行了优化组合．
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| 关 键 词： | 旅游资源 品牌形象 旅游产品 |
| 文章编号： | 0253-2328（2005）03-0278-05 |
| 收稿时间： | 2004-11-22 |
| 修稿时间： | 2004-11-22 |
Potential Analysis and Development Research of Ningxia Tourism Resource |
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| Yang Xueyan,Dai Yujing. Potential Analysis and Development Research of Ningxia Tourism Resource[J]. Journal of Ningxia University(Natural Science Edition), 2005, 26(3): 278-282 |
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| Authors: | Yang Xueyan Dai Yujing |
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| Affiliation: | 1. School of Humanity, Ningxia University, Yinchuan 750021, China; 2. Tourism Bureau of Ningxia Hui Autonomous Region, Yinchuan 750004,China |
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| Abstract: | Based on the analysis of the developing principle of Ningxia tourism resource,and the proper estate on tourism resource, the paper indicates that the most priority and portended products are the sightseeing and special tourism product,the most potential tourists area(attractions)are the Shapotou Tourist Zone,Sandlake,Western Xia Mausoleum,Gao Temple,Helan Mt.Rock,China West Movie Town,etc.Based on the above analyses,puts forwards the brand image of tourism product of Ningxia,in the last,the author optimized products grouping on space structure and function. |
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| Keywords: | tourism resource brand image tourism product |
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