| 基于职业岗位和工作过程导向的高职人才培养模式构建与探索--以市场营销专业为例 |
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| 引用本文： | 孟祥苓.基于职业岗位和工作过程导向的高职人才培养模式构建与探索--以市场营销专业为例[J].高等职业教育,2020(1):48-53. |
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| 作者姓名： | 孟祥苓 |
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| 作者单位： | 天津职业大学 |
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| 基金项目： | 天津市高等职业教育教学改革研究项目“以创业为导向的‘商学联动’模式研究”(2018038,主持人:左春雨)的研究成果。 |
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| 摘 要： | 基于职业岗位和工作过程导向的人才培养模式,结合高职院校市场营销专业建设与改革的实践,围绕职业岗位和工作过程,从课程体系的设计与架构、课程学习情境的设计与实施、实训教学组织及毕业考核实践等环节,对市场营销专业人才培养模式构建进行探索与实践。
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| 关 键 词： | 职业岗位 工作过程 培养模式 市场营销专业 |
Construction and Exploration of Higher Vocational Talents Training Mode Based on Professional Post and Work Process Orientation--Taking Marketing Major as an Example |
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| Meng Xiang-ling.Construction and Exploration of Higher Vocational Talents Training Mode Based on Professional Post and Work Process Orientation--Taking Marketing Major as an Example[J].Higher Vocational Education:Journal of Tianjin Professional College,2020(1):48-53. |
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| Authors: | Meng Xiang-ling |
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| Institution: | (Tianjin Vocational Institute,Tianjin 300410,China) |
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| Abstract: | On the basis of the talents training mode based on professional post and work process, combining the practice of marketing professional construction and reform in higher vocational colleges, focusing on the professional position and work process, from the design and structure of the curriculum system, the design and implementation of the curriculum learning situation and organizing practical teaching and the graduation assessment practice, this paper explores and practices the construction of training mode for marketing professional talents. |
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| Keywords: | professional post working process training mode marketing major |
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