电子商务中的Web数据挖掘技术应用

随着互联网的高速发展,Web挖掘由于其独特的优点,在电子商务的应用中扮演了越来越重要的角色。本文主要介绍了Web挖掘的概念和分类,论述了电子商务中Web挖掘的过程和方法,最后阐述了Web挖掘在电子商务中的具体应用。

Application of Web Mining Techniques in Electronic Commerce

Electronic commerce not only provides an additional channel for marketing and sales.but also provides a rich source of information about the customers.Web mining techniques can be applied to understanding and analyzing such data,and turn the data into useful information that enables electronic commerce to improve its marketing.sales and customer support operations.As Web mining is applied in Electronic Commerce,Electronic Commerce will be more intelligent.This paper discussed the process and methods and application of Web mining techniques in Electronic Commerce.