| 品牌战略视角下的安徽省绿色农产品发展对策研究 |
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| 引用本文： | 刘学,姜含春.品牌战略视角下的安徽省绿色农产品发展对策研究[J].皖西学院学报,2012,28(4):59-61,66. |
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| 作者姓名： | 刘学 姜含春 |
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| 作者单位： | 安徽农业大学经济与管理学院,安徽合肥,230036 |
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| 摘 要： | 分析安徽省绿色农产品发展现状及其存在的问题,在绿色农产品市场竞争日趋激烈的宏观背景下,基于品牌战略的视角,提出安徽省绿色农产品发展对策:(1)完善安徽省绿色农产品生产基地建设;(2)加强安徽省绿色农产品认证管理;(3)培育安徽省绿色农产品龙头企业;(4)提高安徽省农业经营者的品牌意识;(5)提升安徽省绿色农产品市场知名度及形象。
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| 关 键 词： | 绿色农产品 品牌战略 发展对策 安徽省 |
Study on the Development of Green Agricultural Products in Anhui Province from the Perspective of Brand Strategies |
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| LIU Xue,JIANG Han-chun.Study on the Development of Green Agricultural Products in Anhui Province from the Perspective of Brand Strategies[J].Journal of Wanxi University,2012,28(4):59-61,66. |
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| Authors: | LIU Xue JIANG Han-chun |
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| Institution: | (School of Economics and Management, Anhui Agricultural University, Hef ei 230036, China) |
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| Abstract: | By analyzing the present situation and problems of the development of green agricultural products in Anhul province, and under the macroscopic background of increasingly fierce competition in green agricultural products market, as well as from the perspective of brand strategy, this paper puts forward the development strategies of green agricultural products in Anhui prov- ince： （1）Perfecting the base construction of Anhu province green agricultural products; （2） Strengthening the authentication management of green agricultural products in Anhui province; （3）Cultivating leading enterprises of green agricultural products in Anhui province; （4）Improving brand consciousness of agricultural operators in Anhtli province; （5）Promoting the market reputation of green agricultural products in Anhui province. |
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| Keywords: | green agricultural products brand strategies Anhui Province |
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