| 本科专业学生营销策划能力培养的理论与实践探讨 |
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| 引用本文： | 于颖,韩丽娜,巩少伟,王建斌.本科专业学生营销策划能力培养的理论与实践探讨[J].大连民族学院学报,2011,13(2):234-236. |
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| 作者姓名： | 于颖 韩丽娜 巩少伟 王建斌 |
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| 作者单位： | 大连民族学院经济管理学院,辽宁大连,116605 |
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| 摘 要： | 分析了市场营销专业强化学生营销策划能力培养的必要性,并且从人才培养方案、教学方法改革、营销实战、教学团队和考试改革等方面提出了相应的对策。
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| 关 键 词： | 市场营销专业 营销策划能力 营销实战 |
On the Theory and Practice of Cultivating of the Marketing Planning Ability of the Marketing Majors |
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| YU Ying,HAN Li-na,GONG Shao-wei,WANG Jian-bin.On the Theory and Practice of Cultivating of the Marketing Planning Ability of the Marketing Majors[J].Journal of Dalian Nationalities University,2011,13(2):234-236. |
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| Authors: | YU Ying HAN Li-na GONG Shao-wei WANG Jian-bin |
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| Institution: | (College of Economics and Management,Dalian Nationalities University,Dalian Liaoning 116605,China) |
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| Abstract: | The necessity for the further cultivation of the marketing planning ability of the marketing majors is probed into and several measures are offered from the perspectives of talent training plan,teaching method reform,marketing practice,teaching team and exam reforms. |
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| Keywords: | marketing specialty marketing planning ability marketing practice |
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