广告学专业摄影课程架构探讨

广告学专业的摄影课程体系应建立在视觉传达的层面上,弱化摄影技术教育,强调设计创意思维。广告学专业的摄影课程基本架构可以按美术基础、摄影基础、设计基础、广告摄影、图像处理五步渐进教学。课程架构还应该考虑到教师教材、学生的训练课题、教学方法、教学场地与设备建设等诸因素,考虑到不同课程之间的互通、衔接以及知识的相关性和连续性。

On the Framework of the Specialized Photography Course for Advertising Studies

At present,there are more than 150 higher education institutes in our country offering the speciality of advertising,and they all have photography and advertising as their major courses.The photography course system in the advertising speciality should be based on the vision delivery,weakening the teaching of photography skills and emphasizing the importance of creative designing.The author holds that the basic course framework should consist of 5 courses to be taught one after another:Basic Art;Basic Photography;Basis Designing;Advertising Photography;and Picture Processing.To set up the course framework properly we should also consider the following elements:the teaching materials,the students training tasks,the teaching methods,the teaching places and facilities,etc.In addition,the interrelations and the succession of different courses,the connection and continuity of knowledge should receive our attention as well.