| 拍卖网站的收益分析研究 |
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| 引用本文： | 马亮亮,陈龙.拍卖网站的收益分析研究[J].北京联合大学学报(自然科学版),2013,27(4):76-81. |
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| 作者姓名： | 马亮亮 陈龙 |
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| 作者单位： | 攀枝花学院数学与计算机学院,四川攀枝花,617000;攀枝花学院数学与计算机学院,四川攀枝花,617000 |
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| 基金项目： | 国家自然科学基金资助项目，攀枝花学院级培育项目，攀枝花学院教育教学研究与改革青年项目 |
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| 摘 要： | 在拍卖网站和卖家收益不一致的条件下,研究了卖家在不设置保留价和设置保留价时拍卖网站与卖家的收益和期望的利润问题.研究结果表明：降低陈列费,增加佣金支付比例同时缩短拍卖的持续时间有利于设计出激励相容的最优拍卖机制.
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| 关 键 词： | 网上拍卖 拍卖数量 保留价 网络用户基础 期望利润 |
Earnings Analysis and Research for Auction Sites |
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| MA Liang-liang
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CHEN Long.Earnings Analysis and Research for Auction Sites[J].Journal of Beijing Union University,2013,27(4):76-81. |
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| Authors: | MA Liang-liang CHEN Long |
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| Institution: | (School of Mathematics and Computer Science, Panzhihua University, Panzhihua Sichuan 617000, China) |
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| Abstract: | Considering the inconsistency between the auction sites and the seller＇s profits, we study the problem of earnings and expected profit when the seller didn＇ t set reserve price and set reserve price respectively. The results indicated that decreasing the listing fee, increasing commission ratio and shortening the auction duration are both helpful for us to design the incentive compatible optimal auction mechanism. |
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| Keywords: | Online auctions Auction number Reserve price Network basement Expected profit |
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