| 公益广告语言的感情策略探析 |
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| 引用本文： | 于凤静. 公益广告语言的感情策略探析[J]. 鞍山科技大学学报, 1996, 0(3) |
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| 作者姓名： | 于凤静 |
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| 作者单位： | 鞍山师范学院 |
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| 摘 要： | 探讨了公益广告语言的基本特征，并提出感情策略是公益广告语言创作基本的也是首要的策略，为公益广告语言的创作提供了基本方法。
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| 关 键 词： | 公益广告语言，感情策略，语言诉求，定位，倡导性 |
Analysis and Inquisition of Emotional Strategy of Public Advertisement Language |
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| Yu Fengjing. Analysis and Inquisition of Emotional Strategy of Public Advertisement Language[J]. Journal of Anshan University of Science and Technology, 1996, 0(3) |
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| Authors: | Yu Fengjing |
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| Affiliation: | Anshan Teacher's College |
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| Abstract: | Inquisition of the basic characteristics of public welfare advertisement and putting forth that the emotional strategy is the most essential policy of public welfare adver tisement writing. It provides the basic approach for public welfare advertisement. |
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| Keywords: | the language of public welfare advertisement emotional strategy language enquirement orientation the character of advance |
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