| 孝感孝文化名城建设的CI战略 |
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| 引用本文： | 胡金林,颜弘. 孝感孝文化名城建设的CI战略[J]. 孝感学院学报, 2008, 28(1): 33-36 |
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| 作者姓名： | 胡金林 颜弘 |
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| 作者单位： | 孝感学院,经济与管理学院,湖北,孝感,432000 |
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| 摘 要： | 孝文化是孝感最具特色的文化,为孝感建设中华孝文化名城奠定了深厚的文化基础.文章从理念战略、管理战略、形象战略三个方面论述了孝感孝文化名城建设的CI战略,并为孝感孝文化名城建设提出了若干政策建议.
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| 关 键 词： | 孝文化 名城建设 理念战略 管理战略 形象战略 孝感 孝文化 名城建设 形象战略 City Cultural Build 政策建议 管理战略 理念 文化基础 文化名城 中华 |
| 文章编号： | 1671-2544（2008）01-0033-04 |
| 收稿时间： | 2007-09-17 |
| 修稿时间： | 2007-09-17 |
On the CI Strategy of Xiaogan to Build Famous Filial Cultural City |
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| Hu Jinlin,Yan Hong. On the CI Strategy of Xiaogan to Build Famous Filial Cultural City[J]. JOURNAL OF XIAOGAN UNIVERSITY, 2008, 28(1): 33-36 |
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| Authors: | Hu Jinlin Yan Hong |
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| Abstract: | Filial culture is the most characteristic culture in Xiaogan, which establishes the deep cultural basement. This paper deals with the CI strategy of Xiaogan to build famous filial cultural city in China, including mind strategy, management strategy and image strategy, and also puts forward several policy suggestions. |
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| Keywords: | filial culture to build famous city mind strategy management strategy image strategy |
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