多模态语境下的文化术语英译策略

文化术语是体现中华思想文化的重要载体,但因其历史性、抽象性及语境性等特点成为翻译的难点。数字媒介的发展为文化术语的传播提供了多元渠道,但模态的复杂性也为文化术语翻译带来了新的挑战。文章基于多模态翻译理论,聚焦数字媒介传播中的文化术语英译策略,通过收集整理权威数字媒介中的文化术语译文,归纳总结多模态语境下的文化术语英译策略,旨在为数字媒体时代的中华思想文化的英译及其传播提供新的思考方向。

English Translation Strategies of Traditional Chinese Cultural Terms in Multimodal Context

Traditional Chinese cultural terms symbolize Chinese ideas and culture, whereas the unique features of cultural terms, such as its historicity, abstraction and contextuality, have posed challenges for cultural terms translation. The development of digital media has been providing multiple channels for the dissemination of cultural terms. Notably, we have to recognize that it is the complexity of the multimedia that imposes difficulties for cultural term translation. Based on the multimodal translation theory and focused on the English translation strategies of traditional Chinese cultural terms in the digital media, we collected and sorted out the English translation of Chinese cultural terms in the authoritative digital media and summarized the translation strategies of cultural terms in multimodal context. We hope our results can shed some light on the English translation practice of Chinese ideas and culture in the digital media era.