电子商务生产与消费的一般均衡模型

电子商务作为一种新型的交易模式,其自身发展会遵循一定的规律。从交易双方的行为选择角度分析了消费者的消费均衡模型和生产者的生产均衡模型,表现为交易双方都会追求自身的效用最大化。以此为基础,对双方的相互影响关系进行了研究,构建了电子商务消费与生产的一般均衡模型,并从电子商务技术的技术边际产出递减规律入手,深入研究了一般均衡模型中的共赢机制和均衡状态。探讨了这种均衡状态的影响因素和双方的最终效用水平。

General equilibrium model of production and consumption of e-commerce

As a new trading pattern,the development of e-commerce follows certain rules. Consumption equilibrium model of consumers and production equilibrium model of producers were analyzed from the perspective of behavior selection,which showed that both parties seek to maximize their own utility. On this basis,the interplay of the two sides was studied,and a general equilibrium model of e-commerce consumption and of production was constructed. Starting from a technical diminishing marginal product of e-commerce technology,an in-depth study was carried out on win-win mechanism and equilibrium in the general equilibrium model.The affecting factors of this equilibrium state and the eventual utility level of the two sides were then discussed.