旅游纪念品的地域性特色研究

随着旅游事业的不断发展,旅游中的人文成分逐渐继景点观光之后成为了人们旅游的另一个主要需求。旅游纪念品成为旅游业中的重要组成部分,但是,我们应该看到旅游纪念品不仅是某个地方历史和文化的象征与载体,是该地区向外部展示的一个窗口,更是这个地方与别的地方不同的符号特征。所以,想要凸显出某个地域的旅游产品的独有特色,就一定要在尊重其独有的地域特色的基础上,在引起游客购买欲的前提下,将本地的文化和历史的传承作为设计师的主要责任。

Study on Regional Characteristics of Tourist Souvenirs

With the continuous development of tourism,the humanity part of tourism gradually becomes another major need of tourists after the desire of scenic spots sightseeing.The tourist souvenirs become an important part of tourism.However,we should realize that tourist souvenirs are not only the symbols and carriers of history and culture of a certain place,the windows displaying the region to the outside,but also the symbolic features telling the differences between this place and other places.So in order to highlight the unique features of tourist souvenirs in some places,we should make sure that designers take the inheritance of the local culture and history as their main responsibility on the basis of respecting its unique local characteristics and in the premise of inspiring tourists’purchasing desires.