民族文化的消费问题研究——以“恩施土家女儿会”为中心

“女儿会”是恩施土家族地区青年男女借赶场活动自由择偶相亲的婚恋节俗,自产生之日起,“女儿会”始终被置于消费文化场域,是人们消费的对象.文章以“女儿会”为中心,探讨在当代消费文化语境下,民族文化是如何坚守其文化根基,在传承其功能性实质的基础上,创生纵横度更广的消费对象和消费方式,以实现多维利益主体的共赢以及个人、城市、民族的协同性发展.

Research on National Culture＇s Consumption：With Special Reference to ＂Enshi Tujia Lady Party＂

The ＂Lady Party＂ is a kind of marriage customs of Enshi Tujia Nationality in which young men and women take the opportunity of business activities to choose their lovers freely.Since the choice,＂Lady Party＂ is always taken as commodity in the consumption culture field.This paper takes the ＂Lady Party＂ as the main topic,and discusses the fact that when contemporary consumer culture is in the popularity,how national culture keeps its cultural foundation.On the basis of the inheritance of its main cultural elements,more consumption audience and devices shall be produced so that more sides can benefit from cultural consumption,and individuals,cities and nations can all develop in a coordinative fashion.