| 浅析汉语商业广告语中的语用现象 |
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| 引用本文： | 杨慧娟.浅析汉语商业广告语中的语用现象[J].科学之友,2010(3). |
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| 作者姓名： | 杨慧娟 |
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| 作者单位： | 山西大学商务学院外语系; |
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| 基金项目： | 山西大学商务学院科研基金资助,项目编号:wy2009050 |
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| 摘 要： | 文章从言语行为理论、关联理论和会话含义理论3个角度,重点对汉语商业广告语进行简要的分析,为进一步研究英汉语非商业广告语(政治广告、公益广告、个人广告)做出一定铺垫。
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| 关 键 词： | 商业广告语 语用现象 言语行为理论 关联理论 |
A Brief Discussion on Pragmatics Phenomena in Chinese Business Advertising Slogans |
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| Yang Huijuan.A Brief Discussion on Pragmatics Phenomena in Chinese Business Advertising Slogans[J].Friend of Science Amateurs,2010(3). |
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| Authors: | Yang Huijuan |
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| Institution: | Yang Huijuan |
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| Abstract: | This paper focuses on analyzing Chinese business advertising slogans from the angle of Speech Act Theory,Relevance Theory and Conversation Analysis Theory, which foreshadows the further study of English and Chinese non-business advertising slogans,including political advertising, public advertising and personal advertising. |
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| Keywords: | business advertising slogans pragmatics phenomena Speech Act Theory Relevance Theory Conversation Analysis Theory |
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