| 财务顾问在我国商业银行中的魅力体现 |
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| 引用本文： | 方小荣,周海英. 财务顾问在我国商业银行中的魅力体现[J]. 西安联合大学学报, 2006, 9(1): 71-73 |
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| 作者姓名： | 方小荣 周海英 |
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| 作者单位： | 华南理工大学经济贸易学院 广东广州510640(方小荣)，华南理工大学工商管理学院 广东广州510640(周海英) |
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| 摘 要： | 商业银行开展财务顾问业务可以增加中间业务收入的比例,缩小与发达国家银行业务的差距,在激烈的市场竞争中拓展新的盈利点,并能改善传统的赢利模式;财务顾问可以在兼并收购、风险投资、项目融资、企业财务诊断和个人理财等方向重点发展,增强其盈利能力;同时还需防范此业容易产生的误区。
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| 关 键 词： | 财务顾问 战略意义 发展方向 发展误区 |
| 文章编号： | 1008-777X(2006)01-0071-03 |
| 收稿时间： | 2005-11-18 |
| 修稿时间： | 2005-11-18 |
The Fascinating Function of Financial Counselors in Commercial Banks in China |
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| FANG Xiao-rong,ZHOU Hai-ying. The Fascinating Function of Financial Counselors in Commercial Banks in China[J]. , 2006, 9(1): 71-73 |
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| Authors: | FANG Xiao-rong ZHOU Hai-ying |
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| Affiliation: | 1. College of Finanee and Economics, South China University of Technology, Guangzhou 510640, China; 2. College of Business Management, South China University of Technology, Guangzhou 510640, China. |
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| Abstract: | The significant role the financial counselor plays in the development of commercial banks in China is thoroughly analyzed in the paper.And the tendency of its development is explored and some mistaken ideas that should be avoided in the development of the financial counselor are proposed in the end. |
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| Keywords: | financial counselor strategic meaning tendency of development mistaken idea of development |
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