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商业企业让利促销与赠送促销活动的利税分析
引用本文:宋云,王新玲. 商业企业让利促销与赠送促销活动的利税分析[J]. 华北科技学院学报, 2010, 7(2): 94-95,104
作者姓名:宋云  王新玲
作者单位:华北科技学院,资产管理处,北京,东燕郊,101601;华北科技学院,资产管理处,北京,东燕郊,101601
摘    要:对商业企业销售活动中的让利促销、赠送促销及让利并赠送促销三种方式,在盈利的基础上进行了税金、利润的分析比较,找出了企业的最佳营销方式。

关 键 词:商业企业  纳税筹划  营销方式

Analysis and Decision on the Profit of Commercial Business Let Promotion and Gift Promotional
SONG Yun,WANG Xinling. Analysis and Decision on the Profit of Commercial Business Let Promotion and Gift Promotional[J]. Journal of North China Institute of Science and Technology, 2010, 7(2): 94-95,104
Authors:SONG Yun  WANG Xinling
Affiliation:(Asset Management Department,North China Institute of Science and Technology,Yanjiao Beijing-East 101601)
Abstract:This paper analyzes and compares the taxes and profit of the three ways of commercial business let promotion,gift promotion and sharing profit and gift promotion on the basis of profit,then finds the best marketing.
Keywords:Commercial business  Tax planning  Marketing
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