| 社会资本与媒介经营 |
| |
| 引用本文： | 王雪花.社会资本与媒介经营[J].科技情报开发与经济,2006,16(5):121-123. |
| |
| 作者姓名： | 王雪花 |
| |
| 作者单位： | 中国矿业大学文法学院,江苏,徐州,221008 |
| |
| 摘 要： | 通过对社会资本概念及作用的分析,指出媒介通过社会联系,摄取稀缺资源的能力就是一种媒介的社会资本。进一步分析了媒介社会资本的重要性、类型及影响媒介社会资本积累的相关因素,得出媒介社会资本的积累对媒介经营将产生重大影响的结论。
|
| 关 键 词： | 社会资本 媒介社会资本 媒介经营 |
| 文章编号： | 1005-6033（2006）05-0121-03 |
| 收稿时间： | 2005-10-19 |
| 修稿时间： | 2005年10月19 |
The Social Capital and the Media Management |
| |
| WANG Xue-hua.The Social Capital and the Media Management[J].Sci-Tech Information Development & Economy,2006,16(5):121-123. |
| |
| Authors: | WANG Xue-hua |
| |
| Institution: | WANG Xue-hua |
| |
| Abstract: | Through analyzing the concept and effect of the social capital,this paper points out that a media's ability of extricating rare resources through the social connection is the social capital of the media,and makes further analysis on the importance and types of a media's social capital and on some relevant factors influencing the accumulation of the social capital,and draws a conclusion that the accumulation of media's social capital will produce important influence on the media management. |
| |
| Keywords: | social capital media's social capital media management |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
