韶关服装企业走自有品牌之路的探讨

韶关90％以上的服装企业属中小型私营企业,一般没有自有品牌,但现在的市场是一个买方市场,没有自有品牌在竞争中必将处于劣势。韶关服装企业可以通过先做贴牌加工、再创品牌,兼并收购、化其他企业的品牌为自有品牌,在品牌名称上多下功夫,走国外注册、国内生产和销售捷径,集中力量推一个品牌等手段创立自有品牌,参与市场竞争。

An Approach to the Independent Brand of Clothing Business Enterprises in Shaoguan

Above 90% of clothing business enterprises in Shaoguan are medium or small scaled private enterprises. In general, they have no brand of their own. But the market now is a buyer-market, so without independent brand they will be placed in a bad situation in the competition. The clothing business enterprise in Shaoguan may stick the brand of some famous enterprises first in processing, and then create their own brand. They can turn the brand of other business enterprises into their own by annexing and buying other enterprises. They can establish their own brand to participate the market competition by concentrating the power on promoting a brand, and put much effort to the brand's name, and etc.