| 中国电影市场的整合营销 |
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| 引用本文： | 刘海强.中国电影市场的整合营销[J].科学之友,2006(12). |
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| 作者姓名： | 刘海强 |
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| 作者单位： | 山西省电影公司 山西太原030001 |
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| 摘 要： | 分析了中国电影营销的现状,说明其整合营销必须具有的关键条件,提出要学习美国的营销方式,并总结出要建立中国电影市场整合营销的体系。
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| 关 键 词： | 电影市场 整合营销 中国 |
The Integration Marketing of Chinese Movie Market |
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| Liu Haiqiang.The Integration Marketing of Chinese Movie Market[J].Friend of Science Amateurs,2006(12). |
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| Authors: | Liu Haiqiang |
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| Institution: | Liu Haiqiang |
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| Abstract: | Analyses the present condition of the Chinese movie marketing, explains the key condition of integration marketing of Chinese movie, puts forward to study the marketing method of United States, and summarise to build up the system that integration marketing of Chinese movie market. |
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| Keywords: | movie market integration marketing China |
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