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亳州市旅游业的SWOT分析及对策
引用本文:薛华菊,方成江.亳州市旅游业的SWOT分析及对策[J].淮北煤炭师范学院学报(自然科学版),2006,27(3):63-66.
作者姓名:薛华菊  方成江
作者单位:1. 青海师范大学生地学院地理系,青海,西宁,810008
2. 广西师范学院资环学院地理系,广西,南宁,530001
摘    要:享有“药都”、“酒乡”之称的国家级历史文化名城亳州市旅游资源丰富多样,区位优势明显,但旅游业发展严重滞后.对亳州市发展旅游业的优势、劣势、机遇和挑战(SW OT)进行了分析和探讨,并提出了发展亳州旅游业的对策及建议.

关 键 词:旅游业发展  SWOT分析  亳州市
文章编号:1672-7177(2006)03-0063-04
修稿时间:2006年4月28日

SWOT Analysis and Suggestions on Tourism Development of Bozhou City
XUE Hua-ju,FANG Cheng-jiang.SWOT Analysis and Suggestions on Tourism Development of Bozhou City[J].Journal of Huaibei Coal Industry Teachers College(Natural Science edition),2006,27(3):63-66.
Authors:XUE Hua-ju  FANG Cheng-jiang
Abstract:Bozhou city,a well known national history and culture city,is famous for the reputation of "Capital of Chinese Traditional Medicine"and "Hometown of Spirits".Moreover,it has abundant tourism resources and distinguished favorable location.However,the tourism development of Bozhou city is backward seriously.This article first analyses the strengths,weaknesses,opportunities,and threats of Bozhou city for tourism development,then puts forward suggestions on tourism development in Bozhou city.
Keywords:tourism development  SWOT analysis  Bozhou city
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