分享经济下考虑众包物流平台投资建设和竞争定价研究

通过投资建设提高自身服务质量已成为众包物流服务平台提升竞争优势的重要手段。以平台期望收益最大化为目标，考虑当前众包物流平台存在激烈竞争和急需投资建设提高服务质量的情况，构建了消费者和配送人员的效用函数，以此为基础探讨两个竞争的众包物流平台通过投资建设来提高线下服务质量的模型，分析两平台在不同投资情况下的最优利润和定价策略。研究表明：当两个众包物流平台服务质量相当时，两平台的消费者和配送人员的数量分布、价格、利润都相等；当一方采取投资策略时，必将在利润上优于不采取投资策略的一方；双方均采取投资策略而拉平竞争优势时，却会因为成本增加而导致利润下降。

Crowdsourcing logistics platform investment and competitive pricing under the sharing economy

Improving service quality through investment and construction has become an important means for crowdsourcing logistics service platforms to enhance their competitive advantages. To maximize platform expected revenue, the condition that fierce competition existed in crowdsourcing logistics platforms and investment construction much-needed to improve the quality of service was considered. The consumer and distribution personnel''s utility function was built. On this basis, a model was discussed based on the two competing crowdsourcing logistics platform through the construction investment to improve the offline service quality. The optimal profit and pricing strategy of the two platforms under different investment conditions was analyzed. The research shows that when the service quality of the two crowdsourcing logistics platforms is equal, the quantitative distribution, price and profit of consumers and delivery personnel of the two platforms are equal. When one party adopts the investment strategy, it will be better than the one who does not adopt the investment strategy in terms of profit. When both sides adopt investment strategies and level the competitive advantage, the profit will decrease due to the increase of cost.