| 浅析“中国-东盟武术节”赛事品牌建设 |
| |
| 引用本文： | 陈强,王敬浩,李娟.浅析“中国-东盟武术节”赛事品牌建设[J].菏泽学院学报,2014(2):91-95. |
| |
| 作者姓名： | 陈强 王敬浩 李娟 |
| |
| 作者单位： | 广西民族大学体育与健康科学学院,广西南宁530006 |
| |
| 基金项目： | 广西哲学社会科学“十二五”规划项目（11FTY003） |
| |
| 摘 要： | 对两届中国-东盟武术节赛事状况及品牌建设进行了分析讨论,认为:随着武术在东盟国家的影响力不断提升,赛事取得一定成绩;赛事体系不成熟,品牌建设上存在很多问题;运动员对武术文化认识浅显,影响赛事质量.提出建议如下:构建赛事品牌,明确赛事定位;建立系统的品牌意识,增强宣传的专业性、健全赛事设施、完善赛事制度;中国-东盟武术高峰论坛与武术节有机结合.
|
| 关 键 词： | 中国-东盟武术节 赛事 赛事品牌 |
A Brief Analysis on the Construction of Competition Brand of “China-ASEAN Wushu Festival” |
| |
| CHEN Qiang,WANG Jing - hao,LI Juan.A Brief Analysis on the Construction of Competition Brand of “China-ASEAN Wushu Festival”[J].Journal of Heze University,2014(2):91-95. |
| |
| Authors: | CHEN Qiang WANG Jing - hao LI Juan |
| |
| Institution: | (Sports and Health Sciences College, Guangxi University for Nationalities, Nanning Guangxi 530006,China). |
| |
| Abstract: | The competition status and brand construction of two successive China- ASEAN Wushu Festivals are analyzed and discussed,we think： with ever increasing influence of martial arts in ASEAN countries,events may be certainly success; system is not mature,many problems existing in brand construction; athletes understanding of Wushu culture shallowly,affects the quality event. Suggestions are as follows： to construct brand,clear- cut event positioning; establish a system of brand awareness,strengthen the propaganda of professionalism,perfect competition facilities,improve the system of competition; and organic combine China- ASEAN Wushu Summit Forum and Wushu Festival. |
| |
| Keywords: | China-ASEAN Wushu Festival racing competition brand |
| 本文献已被 CNKI 维普 等数据库收录！ |
|
