论品牌营销的误区与对策

品牌竞争将成为企业发展的必然趋势，了解品牌及品牌营销的含义，寻找目前我国企业品牌营销存在的误区，分析并提出解决上述误区的对策，使企业在实施品牌策略、追求利润，增强市场竞争力时，能从属性、利益、价值、文化、个性和使用等方面开展创新，符合目标市场的需求特征，全面提升品牌魅力，最终做成强势品牌，在竞争中取胜。

Discussion on the Error Areas of and Countermeasures for the Brand Marketing

The brand competition will become the inevitable trend of the development of enterprises, understanding the brand and the meaning of the brand marketing, finding the error areas existing in the brand marketing of our country's enterprises at present, analyzing these error areas and putting forward corresponding measures, making enterprises develop the innovation in aspects of the attribute, interest, value, culture, personality, and usage, etc. at the same time of practicing the brand strategy, maximizing the profit and strengthening the market competitive power, enterprises can lift the charms of their products in an all-round way, create the strong brand finally and win the competition.