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基于模糊评价法的风险企业投资评价
引用本文:陈伟德. 基于模糊评价法的风险企业投资评价[J]. 西藏大学学报, 2011, 0(3): 147-151
作者姓名:陈伟德
作者单位:四川大学工商管理学院,四川成都610065
摘    要:风险企业投资的选择和评价一直是创投领域研究的热点课题。文章运用模糊评价法,以最大隶属度原则理论作为评价标准,通过对初创期风险企业的分析,提出了风险企业管理、市场、技术三个层面的评价指标体系。

关 键 词:风险企业  模糊评价法  投资项目

Investment Evaluation for the Venture Firms Based on Fuzzy Evaluation Theory
Chen Weide. Investment Evaluation for the Venture Firms Based on Fuzzy Evaluation Theory[J]. Journal of Tibet University, 2011, 0(3): 147-151
Authors:Chen Weide
Affiliation:Chen Weide (Business School of Sichuan University ,Chengdu, Sichuan,610065)
Abstract:AVenture enterprise selection and evaluation has always been the research focus in the entrepreneurship field. By analyzing the characteristics of the start-up venture enterprises, the article points out the three aspects of evaluation index, namely management, marketing and technology. Combined with fuzzy evaluation theory, maximum membership principle is counted as evaluation criterion for final result.
Keywords:venture enterprise  fuzzy evaluation  investment project
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