| 论微信时代的知识产权保护 |
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| 引用本文： | 张泽吾. 论微信时代的知识产权保护[J]. 武陵学刊：社会科学版, 2014, 0(6): 66-72 |
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| 作者姓名： | 张泽吾 |
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| 作者单位： | 广东工业大学政法学院,广东广州510090 |
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| 基金项目： | 国家哲学社会科学基金重点项目“中国特色知识产权理论体系研究”（11AZD047）. |
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| 摘 要： | 信息时代碎片化的传播方式造成了微信中的知识产权保护困境，以微信为代表的新兴自媒体对传统的保护模式提出了挑战。微信平台信息传播快、溯源难、自主性强、监控难的特性是导致知识产权保护困境的重要原因。要打破“微阅读”“微营销”知识产权保护的困境，需要行业自身、技术方、管理者等不同角色分工配合。
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| 关 键 词： | 微信 知识产权保护 新兴自媒体 信息传播 |
On Intellectual Property Protection in Wenxin Era |
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| ZHANG Zewu. On Intellectual Property Protection in Wenxin Era[J]. , 2014, 0(6): 66-72 |
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| Authors: | ZHANG Zewu |
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| Affiliation: | ZHANG Zewu (College of Politics and Laws, Guangdong University of Industry, Guangzhou 510090, China) |
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| Abstract: | The mode of debris transmission in information era has caused predicament in terms of intellectual property protection.The emerging self-media, represented by Wenxin, presents a challenge to the traditional protec-tion mode.Characteristics of the Wenxin platform, such as rapid transmission of information, difficult traceability, strong independency and difficulty to monitor, are important immanent causes of the plight. To break the plight of in-tellectual property protection regarding“micro-read”and“micro-marketing”requires cooperation of different roles from the industry itself, the technical side, and the managers, etc.. |
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| Keywords: | Wenxin intellectual property protection emerging self-media information transmission |
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