| 制度变迁下的广西报业广告发展沿革 |
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| 引用本文： | 黎春香.制度变迁下的广西报业广告发展沿革[J].玉林师范学院学报,2010,31(3):95-99. |
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| 作者姓名： | 黎春香 |
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| 作者单位： | 玉林师范学院,中文系,广西,玉林,537000 |
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| 摘 要： | 以制度变迁为视角,对1949年～2006年广西报业广告发展历程做了脉络性的解析,认为广西报业广告发展可分为四个时期,即徘徊期、恢复发展期、大发展时期、衰退期。
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| 关 键 词： | 制度变迁 广西报业 广告 |
The Development of Guangxi Newspaper Ads under Institutional Transformation |
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| LI Chun-xiang.The Development of Guangxi Newspaper Ads under Institutional Transformation[J].Journal of Yulin Teachers College,2010,31(3):95-99. |
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| Authors: | LI Chun-xiang |
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| Institution: | LI Chun-xiang (Assistant,MA,Dept.of Chinese,Yulin Normal University,Yulin,Guangxi 537000) |
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| Abstract: | From the perspective of institutional transformation,a detailed analysis of the Guangxi newspaper＇s developmental process from 1949 to 2006 was conducted.It was proposed that Guangxi newspaper＇s developmental process went through four periods：wandering period,recovery development period,fast development period and recession period. |
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| Keywords: | institutional transformation Guangxi newspaper industry advertisement |
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