| 试论信息产品的市场营销 |
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| 引用本文： | 诸葛晴怡,佘静涛.试论信息产品的市场营销[J].科技情报开发与经济,2011,21(6):110-112. |
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| 作者姓名： | 诸葛晴怡 佘静涛 |
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| 作者单位： | 浙江工业大学图书馆,浙江杭州,310014 |
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| 摘 要： | 信息产业是当今具有战略意义的先导性产业,只有对信息产品进行定义和分类,才能在此基础上确定信息产品有别于一般工业品的营销策略。详细介绍了信息产业的产品策略、价格策略、渠道策略和促销策略等。
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| 关 键 词： | 信息产业 信息产品 营销策略 |
Discussion on the Marketing Strategies of Information Products |
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| ZHUGE Qing-yi,SHE Jing-tao.Discussion on the Marketing Strategies of Information Products[J].Sci-Tech Information Development & Economy,2011,21(6):110-112. |
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| Authors: | ZHUGE Qing-yi SHE Jing-tao |
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| Institution: | ZHUGE Qing-yi,SHE Jing-tao |
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| Abstract: | The information industry is a pilot industry with strategic significance at present,and only defining and classifying information products can analyze the marketing strategies of information products that differ from general industrial goods.This paper introduces in d detail the marketing strategies of information products in terms of product strategy,price strategy,channel strategy,and promoting strategy,etc. |
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| Keywords: | information industry information product marketing strategy |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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